Where Technology Meets Real Estate

Experience in property, fintech, and investing.

EasyProperties' founders comprise of a wide variety of partners, staff, and leaders in FinTech and real estate development to deliver a PropTech platform that serves to democratise property investing.

We are passionate about changing the traditional belief that investing in property is hard, by disrupting and removing the barriers of entry into the market.

South Africa's most loved low cost investment platform.

EasyEquities aims to disrupt and remove the barriers to entry in local and international stock markets, making share ownership easy, cheap and fun, and ensuring that anyone can own shares in the companies they love.

Experience in property, fintech, and investing.

EasyProperties' founders comprise of a wide variety of partners, staff, and leaders in FinTech and real estate development to deliver a PropTech platform that serves to democratise property investing.

We are passionate about changing the traditional belief that investing in property is hard, by disrupting and removing the barriers of entry into the market.

Financial Services meets Proptech

Through Purple Group's various products and services, clients can choose everything from DIY investing, managed portfolios through to goal-based robo-advice or any combination of these, ensuring that we are capable of catering to the changing needs of all investor types, not just locally but abroad too.

Investment Criteria

Considerations by the investment committee when evaluating a proposed investment property.

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Value for Money

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Value for Money

We consider the price and quality of the property, and compare those factors against what is available on the market. We also make sure to negotiate toward discounted purchase prices.

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amenities

Access to Amenities

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amenities

Access to Amenities

We compare the amenities available at a property, along with nearby facilities, against the amenities offered by similar properties.

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Location

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Location

Factors include desirability, rental and sales demand, as well as security of the area. We also take into account whether it's in an improving or regressing area, as well as any landmarks that would anchor value over time.

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Quality

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Quality

Quality is assessed according to the condition of the building and the quality of the finishes, and we compare these against similar properties. Inspection of the proposed property will be conducted during construction (if applicable).

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Capital Growth

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Capital Growth

A few factors give indication to the type of capital growth we want to achieve. From the availability of similar properties, to gauging the level of friction in bringing comparable properties to the market, as well as investigating pricing trends in the prospective suburb. Ultimately, these will help us realise price discount compared to market prices and to independent valuations.

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rentability

Rentability and Rental Demand

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rentability

Rentability and Rental Demand

We consider the anticipated rentals and whether these are below or above average, as well as expected growth in demand from tenants.

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