--- title: EasyProperties secures record discount for Cape Town's first biophilic development description: You can invest in the first biophilic development in Cape Town, which EasyProperties has secured a record discount for. image: https://properties.easyequities.co.za/hubfs/EP%20x%20Fynbos.png --- [![logo-1](https://properties.easyequities.co.za/hubfs/logo-1.png) ![EE-Property-Logo-1](https://properties.easyequities.co.za/hubfs/EE-Property-Logo-1.svg)](https://properties.easyequities.co.za)     - [Login](https://platform.easyproperties.co.za/account) # News - [property investing](https://properties.easyequities.co.za/news/tag/property-investing) - [Property Market](https://properties.easyequities.co.za/news/tag/property-market) - [Insights](https://properties.easyequities.co.za/news/tag/insights) - [Education](https://properties.easyequities.co.za/news/tag/education) ## EasyProperties secures record discount for Cape Town's first biophilic development ![](https://properties.easyequities.co.za/hubfs/EP%20x%20Fynbos.png) 15 August 2022 / [property investing](https://properties.easyequities.co.za/news/tag/property-investing) [Press](https://properties.easyequities.co.za/news/tag/press) Posted by: [ Ronald Maako ](https://properties.easyequities.co.za/news/author/ronald-maako) According to Wikipedia, Biophilic design is a concept used within the building industry to increase occupant connectivity to the natural environment through the use of direct nature, indirect nature, and space and place conditions.  And it’s not every day that South African developers dish up opportunities, like The Fynbos, in locations like Bree Street, Cape Town. Think plant power, renewable energy and sustainability. [EasyProperties](https://properties.easyequities.co.za/), which facilitates diversified and simple property investment and is a member of the Purple Group, has recently listed the IPO for The Fynbos on its platform. According to EasyProperties CEO, Rupert Finnemore, the group sees it as the most iconic development in Cape Town, and even for the country as a whole for the near future. > “ It’s unique. Apart from all the aspects that go with a biophilic project of this nature, we are particularly excited that The Fynbos appeals to such a broad investment segment. It meets the need for the foreign investor attracted by exchange rates, climate and lifestyle who is looking for a top-end development, but because EasyProperties has negotiated such a good bulk discount, it provides the ordinary investor with a once-in-a-lifetime opportunity too,” says Finnemore. Like most developers, [The Fynbos](https://hubs.li/Q01j_TnG0) offers a bulk discount for bulk purchasers. There is still however, opportunities for a broad and diverse investor base, as well as a further 3% discount for those who purchase through the EasyProperties platform.   ### **Unusual Art, Hip Lifestyle and Timeless Design ** Stylish and modern drawcards like rooftop sunset bars, lap pools, co-working spaces and fitness centres aside, imagine a building that includes the extraordinary talent of street artists and tags within the illuminated glass lift shafts across all six floors. “Almost a brand of its own, Bree Street will soon be taken to an even more trendy level, when residents who will enjoy state-of-the-art biometric and CCTV security, will be able to pop out to a ground floor plant-based restaurant or walk to the hippest venues in the city,” says Finnemore.   ### **Excellent Entry Price with High Rental Demand ** > “ “It has always been one of the founding principles of EasyProperties to negotiate the same quality deals to our investor community, that are offered to high net worth individuals, family offices and institutions. This inclusionary vision is shared by developers Lurra Capital and the entire Fynbos project team” says Finnemore. In terms of [The Fynbos](https://hubs.li/Q01j_TnG0), EasyProperties has secured an average purchase price of R1 155 314 per unit acquired (including furniture). This represents a material discount of 10% on the asking prices of the units acquired.   “Even though the rental market has experienced a subdued environment due to multiple factors, including the work-from-home phenomenon, [since the beginning of 2022](https://www.moneyweb.co.za/investing/property/residential-rental-sector-improving/), the trend for short-term stays converting to long-stay rentals is on the rise. “As tourism and travel are expected to continue to pre-covid levels, the completion of The Fynbos during the final quarter of 2024, is expected to be perfectly poised to take advantage of this,” says Finnemore.   --- Learn more property terms [here](https://support.easyproperties.co.za/support/solutions/folders/13000014513) or click below [![Property Jargon](https://no-cache.hubspot.com/cta/default/1690236/45167d88-0e8f-425c-9578-ac64916279a1.png)](https://cta-redirect.hubspot.com/cta/redirect/1690236/45167d88-0e8f-425c-9578-ac64916279a1) --- ### **Potential for Strong Capital Appreciation ** Of course, off-plan developments, where only a deposit is required, usually offer excellent capital growth opportunities, but because we have bought at this deep discount, we anticipate that the two-year construction time will yield exceptional growth,” says Finnemore. According to the EasyProperties Investment Case report, the property market in the City Centre is making a decent recovery, with prices moving closer to pre-covid figures. The number of property development activities and investors who are scrambling to take up stylish apartments and lofts show that buyers continue to believe in the future of the city. As one of the fastest growing precincts, both residentially and commercially in Africa, the Annual State of Cape Town Central City report (2020) cited 31 new property developments valued at R5 billion, that have either been completed or are underway. This data, coupled with the fact that [The Fynbos](https://hubs.li/Q01j_TnG0) will be the most distinctive residential high-rise development in recent Cape Town history is already generating enormous local and international interest.   ### **Powerful Tax Incentives **  According to Finnemore, investors will have access to powerful tax incentives, including the popular Section 13 of the Income Tax Act No 58 of 1962. This scheme enables any taxpayer who owns five or more new, residential rental units, to claim up to 55% of the purchase price as a tax deduction, deductible over 20 years. This, coupled with the 10% discount off the sales prices exclusive to EasyProperties investors, the Fynbos gives buyers the ultimate Cape Town residential development at a fraction of the usual price.   --- >   > > Have you seen the exciting properties currently listed? > > To make investing through EasyProperties even more valuable and exciting, we continue to add more excellent properties onto the platform. We are super excited to show you these amazing properties, and we know you will fall in love with them just as much as we do because of the potential income they will provide. > > [![View Properties](https://no-cache.hubspot.com/cta/default/1690236/0e378408-19c6-450b-9560-02a9afe2ae45.png)](https://cta-redirect.hubspot.com/cta/redirect/1690236/0e378408-19c6-450b-9560-02a9afe2ae45) > >     [Back to News](https://properties.easyequities.co.za/news) ##### SEARCH ALL NEWS ##### SEARCH POSTS BY TOPIC - [property investing](https://properties.easyequities.co.za/news/tag/property-investing) - [Insights](https://properties.easyequities.co.za/news/tag/insights) - [Education](https://properties.easyequities.co.za/news/tag/education) - [Property Market](https://properties.easyequities.co.za/news/tag/property-market) - [Press](https://properties.easyequities.co.za/news/tag/press) - [Easy Community](https://properties.easyequities.co.za/news/tag/easy-community) - [webinar](https://properties.easyequities.co.za/news/tag/webinar) ##### Share - [Tweet](https://twitter.com/share) ![](https://properties.easyequities.co.za/hubfs/news-illustration@3x.svg) ### Keep up with the latest news on EasyProperties ![EE-Property-Logo-1](https://properties.easyequities.co.za/hubfs/EE-Property-Logo-1.svg) [![puplegroup-bg transparent](https://properties.easyequities.co.za/hs-fs/hubfs/puplegroup-bg%20transparent.png?width=253&name=puplegroup-bg%20transparent.png)](https://www.purplegroup.co.za) - [![Facebook](https://properties.easyequities.co.za/hubfs/1nvest/Facebook.png)](https://www.facebook.com/EasyPropertiesZA/) - [![Twitter](https://properties.easyequities.co.za/hubfs/1nvest/Twitter.png)](https://twitter.com/properties_easy) - [![youtube-logotype](https://properties.easyequities.co.za/hubfs/1nvest/youtube-logotype%20(1).png)](https://www.youtube.com/channel/UCz5SZOBJ2amiHNMkj5T1rcQ) [![EasyProperties logo 2023](https://properties.easyequities.co.za/hubfs/EasyProperties%202023/EasyProperties%20logo%202023.svg) ](https://properties.easyequities.co.za/) [![puplegroup-bg transparent](https://properties.easyequities.co.za/hubfs/Purple%20Group%20Logo.svg) ](https://www.purplegroup.co.za) [![Facebook](https://properties.easyequities.co.za/hubfs/1nvest/Facebook.png) ](https://www.facebook.com/EasyPropertiesZA/) [![Twitter](https://properties.easyequities.co.za/hubfs/1nvest/Twitter.png) ](https://twitter.com/properties_easy) [![youtube-logotype](https://properties.easyequities.co.za/hubfs/1nvest/youtube-logotype%20(1).png) ](https://www.youtube.com/channel/UCz5SZOBJ2amiHNMkj5T1rcQ) [![REGISTER HERE](https://no-cache.hubspot.com/cta/default/1690236/083c313b-de29-4dd8-a5a2-183c34a7f5ee.png)](https://cta-redirect.hubspot.com/cta/redirect/1690236/083c313b-de29-4dd8-a5a2-183c34a7f5ee) EasyProperties is a juristic representative of First World Trader (Pty) Ltd t/a EasyEquities which is an authorized Financial Services Provider (FSP number 22588). All trades on the EasyProperties platform are subject to the legal terms and conditions to which you agree to be bound. The EasyProperties platform enables users to invest in securities which includes whole shares and fractional share rights (FSRs). EasyProperties acts an agent for the issue of whole shares, where the investor is the registered owner of those shares, entitled to dividends, participation in corporate actions and all the economic benefits and risks associated with share ownership. In respect of FSRs, EasyEquities acts as principal to a contract for difference issued to the investor, where the investor will have a contractual claim against EasyEquities to the economic benefits and risks associated with share ownership (price movements and dividends) without having ownership rights in the underlying share. Fractional share rights (FSRs) which are issued through a contract for difference, are an over the counter derivative. Unlike whole shares, FSRs do not carry any voting rights. As the investor makes further investments in FSRs and ultimately ends up with a whole share, the contract for difference is closed out and ownership whole share is delivered to the investor. The availability of any share on the EasyProperties platform is based on various factors but is not an indication of value and does not mean that any share is an appropriate investment for you. The value of a share is not guaranteed. The value can go down as well as up due to variable market factors. An investor may not recoup the full amount invested. Past performance is not necessarily an indication of future performance. Examples and/or illustrations are not guaranteed and are provided for illustrative purposes only. - [TERMS & CONDITIONS](https://resources.easyequities.co.za/EasyProperties%20terms%20and%20conditions.pdf?_ga=2.180479586.438977710.1624523653-1438223146.1622461559) - [TERMS OF USE](https://resources.easyequities.co.za/EasyProperties%20website%20terms%20of%20use.pdf?_ga=2.214548946.438977710.1624523653-1438223146.1622461559) - [PRIVACY POLICY](https://resources.easyequities.co.za/EasyProperties%20privacy%20policy.pdf?_ga=2.142338551.438977710.1624523653-1438223146.1622461559) - [COMPLAINTS PROCESS](https://resources.easyequities.co.za/EasyProperties%20complaints%20policy.pdf?_ga=2.142338551.438977710.1624523653-1438223146.1622461559) - [FAIS DISCLOSURE](https://resources.easyequities.co.za/EasyProperties_EasyEquities%20FAIS%20disclosure.pdf?_ga=2.142338551.438977710.1624523653-1438223146.1622461559) - [ACCESS TO INFO MANUAL](https://resources.easyequities.co.za/EasyProperties%20access%20to%20information.pdf?_ga=2.142338551.438977710.1624523653-1438223146.1622461559) - [COST PROFILE](https://resources.easyequities.co.za/EasyProperties%20Cost%20Profile.pdf?_ga=2.141626999.438977710.1624523653-1438223146.1622461559) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/954690624/?value=0&guid=ON&script=0)